ShawLux is an international fashion house that specializes in the design and manufacturing of fine quality shawls and scarves made from the highest grades of cashmere, silk and micromodal.
At ShawLux, we work exclusively with artists from India who embellish high quality all-natural fabrics with hand-woven sequins, beading, gold/silver threadwork, crystals and feathers to further create a luxurious feel.
The designer, Annu Gyani, spent several months traveling India researching fabrics, textiles and artists. Soon after, she combined her passion and research into creating an accessory line of scarves, shawls and wraps. Ms. Gyani established her line to create a wearable item blending traditional Indian fabrics and weaving with current fashion trends. “There is an abundance of rich fabrics and brilliant artists in India. I wanted to be able to share their work with the rest of the world, while keeping in mind the functional needs of today’s modern woman.”
The success of the Captured Moments collection has given ShawLux international acclaim and taken the brand to new levels. This collection utilizes real life pictures to capture moments, scenes and cities. Then, the colors and hues are manipulated and digitally printed on a traditional sized scarf.
Prints like these are not the sort of repetitive patterns we’re accustomed to—stripes, dots or flowers repeated across the fabric. They’re abstractions, and they make you stand back, then look close, the way you would in a museum.
In addition, ShawLux has built a tremendous amount of success with custom printing. By keeping minimums low and pricing competitive, ShawLux has become to the go to place for museums, boutiques, and artists to create custom printed scarves on a variety of fabrics.